Brand · v1.0

Brand & assets.

01 — Marks

Logo files

Primary Logo

For light backgrounds. Use as the default.

Reverse Logo

For dark or photographic backgrounds.

Stacked Lockup

Square format for avatars, social, and app icons.

Icon

Just the mark — favicons, app tiles, small spaces.

Wordmark

Type-only treatment, when the mark is implied.

02 — Construction

Clear space & minimum size

Clear space = height of the mark

16px min · icon

32px

120px min · wordmark

03 — Don't

Misuse

Don't recolor

Don't stretch

Don't add effects

Don't rotate

04 — Color

Palette

Core

Primary surface text & marks

Ink

#1B1F2A

oklch(0.22 0.025 260)

Default background

Paper

#FBFAF6

oklch(0.995 0.002 95)

Accent — only thing that glows

Amber

#E69A2C

oklch(0.78 0.16 70)

Surfaces & text

Elevated paper

Card

#FFFFFF

oklch(1 0 0)

Quiet surface / chips

Muted

#F1EFE9

oklch(0.965 0.008 90)

Hairlines, rules

Border

#E5E2DA

oklch(0.92 0.006 90)

Body & captions

Muted Ink

#6B6F7A

oklch(0.48 0.02 260)

Semantic

Inserted content in redlines

Diff Add

#D9F0CF

oklch(0.93 0.09 145)

Removed content in redlines

Diff Remove

#F4D5CB

oklch(0.93 0.08 25)

Errors, destructive actions

Destructive

#D33A1F

oklch(0.58 0.21 27)

05 — Type

Typography

IBM Plex Serif

Display

Know what changed, who accepted it.

IBM Plex Sans

UI & body

A new version is ready for review.

400 · 500 · 600 · 700

IBM Plex Mono

Eyebrows & metadata

VERSION 2.4 · EFFECTIVE 14 JUN 2026

Tracking 0.18em · uppercase

Scale

Type scale

Display · 36/40

Heading · 24/32

Body · 16/26

Caption · 14/22

06 — Voice

How we sound

Precise

Do

A new version requires re-consent from 4,212 users by 14 June.

Don't

Big update! ✨ Everyone needs to re-agree super soon!

Calm

Do

We rolled this back at 14:02 UTC. No consents were affected.

Don't

DON'T PANIC — we caught the issue and everything is fine!

Useful

Do

Two clauses changed. Both relate to data processing.

Don't

Various updates have been made across the document.